Meet Karina Catellani by CanvasRebel
KARINA, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?
The idea for Treelance Yoga came to me in 2016 when I was deeply immersed in my yoga practice and wanted to align my career with my personal values. After years in PR and marketing, helping Latin artists at Sofia Vergara and Luis Balaguer’s management agency, I felt a strong desire to create something that reflected my passions and lifestyle.
Yoga wasn’t just a practice for me; it was a way to embrace mindfulness, balance, and inner strength. I noticed a gap in the market for yoga-inspired apparel that truly embodied these principles. I envisioned a brand dedicated to promoting a mindful, balanced lifestyle through eco-friendly, high-quality products.
The name “Treelance Yoga” represents this balance—“Tree” symbolizes grounding, strength, and flexibility, while “Lance” signifies achieving work-life balance. I knew this was more than just a business—it was a platform meant to resonate with people on a deeper level, combining my love for yoga with my marketing expertise.
What excited me most was creating a brand that empowers others to live mindfully and authentically. The positive response confirmed that this idea was truly worth pursuing.
Read the full article here https://canvasrebel.com/meet-karina-catellani/
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